Dealer Incentive · Xinjiang & Dunhuang, China · 8 Days

Colour Across a Millennium

Global paint & coatings group

Delivered
← Journeys
The Silk Road at dusk, Dunhuang
From a trip to a narrative.
How the Journey Unfolds
I
Urumqi Luxury
Arrival, Wild Horse Park, Heavenly Lake.
II
Hami Adventure
High-speed rail, a private SUV expedition into China's only legally accessible uninhabited zone.
III
Heritage & Culture
The Mogao Caves, and a night of dealer networking.
IV
The Grand Finale
The Mingsha Dunes, a private camel caravan, and molten iron fireworks over the desert.
Day by Day02/04
  1. 01The Grand Arrival

    Urumqi Arrival

    • On arrivalThe Malaysia and Singapore groups meet in transit and land in Urumqi together. An exclusive welcome by the Uyghur etiquette team, in embroidered traditional costume.
    • AfternoonWild Horse Ecological Park — the legendary Akhal-Teke, the “sweat-blood” horses, and a walk through the desert ecology.
    • EveningA “Taste of Xinjiang” welcome feast, built around whole roast lamb.
    Where you stayHotel Conrad Urumqi
    Exclusive Experience

    Wild Horse Ecological Park. Viewing the legendary Akhal-Teke — symbolising speed, endurance, and the competitive spirit of the client’s dealers. The photo theme, “Colors of Freedom”, links the brand’s innovation to nature’s own resilience.

  2. 02Peak of Serenity

    Heavenly Lake

    • MorningA scenic drive of about two hours to Tianshan Heavenly Lake.
    • MiddayA boat ride across the alpine lake, then mountain specialities for lunch — fresh trout.
    • AfternoonCultural immersion at the International Grand Bazaar.
    • EveningDinner at a local speciality restaurant.
    Where you stayHotel Conrad Urumqi · night 2
    Exclusive Experience

    The Jade Water Voyage. Cruising the “Pearl of Tianshan” gives an unrivalled perspective on the snow-capped mountains that cannot be seen from land — a moment of absolute serenity amid the emerald water.

  3. 03Speed & Sweetness

    Urumqi to Hami

    • MorningCheck out, then high-speed rail to Hami in a first-class cabin.
    • MiddaySwitch directly to the private 4x4 fleet at Hami station. Lunch, local cuisine.
    • AfternoonMelon Heritage Park, tasting the “tribute melon”. Then the Aletun Ancient Street Plaza.
    • EveningDinner with Silk Road flavours.
    Where you stayHotel Hami Huakai International
    Exclusive Experience

    Sky Tea-Break. Instead of a tiring coach ride, a VIP networking session at 250 km/h — branded snack packs and a tea service served onboard the high-speed train.

  4. 04Conquering No Man’s Land

    Dahaidao Expedition

    • MorningBreakfast, then a safety and route briefing. A full-day private 4x4 crossing of the Gobi begins.
    • MiddayThe “Endless Road”, Yardang castles, wind-erosion valleys, Gobi plains and the Light & Shadow Corridor. Lunch at Hongliutan — the only structured rest area inside the Dahaidao region.
    • AfternoonYardang off-road exploration, with a Gobi high-tea picnic.
    • EveningA celebration dinner for conquering the desert.
    Where you stayHotel Hami Huakai International · night 2
    Exclusive Experience

    The Convoy. A fleet of private 4x4s, four to a car, crossing the alien landscape of Dahaidao — China’s only legally accessible uninhabited zone — with professional drone cinematography of the convoy in formation.

  5. 05Future & Light

    Hami to Dunhuang

    • MorningCheck out, then high-speed rail to Liuyuan with a light bite onboard, followed by a coach transfer to Dunhuang of about ninety minutes.
    • AfternoonLunch, Gansu specialities. Then the Super Mirror Solar Park: a 100 MW molten-salt tower.
    • EveningDinner, local speciality cuisine.
    Where you stayFour Points by Sheraton Dunhuang
    Exclusive Experience

    Super Mirror Station. Twelve thousand mirrors reflecting the sun into a single tower — a visual shock of technology in the middle of the desert, and the clearest possible symbol of the brand’s commitment to innovation and sustainability.

  6. 06Origins of Colours

    Mogao Caves Heritage

    • MorningBreakfast and a briefing on heritage-site etiquette, then a guided tour of the Mogao Caves, a UNESCO World Heritage site.
    • AfternoonA hands-on heritage workshop.
    • EveningDinner, then Shazhou Night Market — free and easy.
    Where you stayFour Points by Sheraton Dunhuang · night 2
    Exclusive Experience

    Heritage Hands-on. Paint a mud-tablet mural using authentic mineral pigments — lapis lazuli, cinnabar — and learn the traditional techniques that have kept Dunhuang’s colours vivid for over a thousand years. Each guest takes their own piece home.

  7. 07The Grand Finale

    Gala Celebration

    • MorningMingsha Mountain and Crescent Lake, buggy and shoe covers included.
    • MiddayLunch at a local restaurant near the scenic area.
    • AfternoonA “Coffee & Culture” hour at Dunhuang Yinju — the signature Feitian latte, and cultural stamps to collect. Then the private camel caravan at sunset, filmed from the air.
    • EveningThe Starry Sky Banquet: an eight-course desert Chinese fusion dinner in a private desert camp, LED decor in the brand palette of desert gold and navy, live acoustic music. Then the Iron Flower Show — molten iron at 1600°C, a four-hundred-year-old performance.
    Where you stayFour Points by Sheraton Dunhuang · night 3
    Exclusive Experience

    Iron Flower Show, an intangible cultural heritage performance. A 1600°C molten-iron firework display lighting up the desert night, traditionally read as a symbol of a booming and prosperous future.

  8. 08Departure

    Journey Home

    • MorningBreakfast, check out, and transfer to Dunhuang airport.
    • MiddayFly home via Beijing.
    Design Note

    The route is run in reverse — in at Urumqi, out at Dunhuang — so that the week ends on the desert gala rather than on a repeated transfer.

36Dealers
8Days
MY & SGMarkets
A private camel caravan crossing the Mingsha Dunes
The Moment

Sixteen hundred degrees of molten iron, filling the desert night — a performance found nowhere else.

The Designer's Note

The destination is chosen last, once we know what the journey has to do. Each experience maps to one of the client's own core values — Heritage, Protection, Resilience — so the week reads as their story, not a holiday with a logo on it.

ZeL CuraTours operates in partnership with Boustead Travel Services Sdn Bhd, a licensed Malaysian travel agency · KPK/LN 10169

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